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Webhook Events

Overview

Every event we can send to your webhooks.

When you configure a webhook, you choose which of the events below it receives. See Receiving Webhooks for how events are delivered.

Members

Events about the members of your loyalty program.

EventDescription
event_member_enrolThe User Enrollment event occurs whenever a new user enrolls in the TrueLoyal loyalty program.
event_member_updateThis event will occur when the member's attributes are changed.
event_member_deleteThe member delete event occurs whenever a user or users are deleted from the admin console.
event_member_tierupgradeThe tier upgrade event occurs whenever a customer earns enough points to move up to a higher tier.
event_member_tierdowngradeThe tier downgrade event occurs whenever a customer is downgraded to a lower tier for not having enough points to stay on the current tier.
event_member_otp_generationThe member_otp_generation event occurs whenever a user requests an OTP for user authentication into the TrueLoyal loyalty program.

Transactions

Events about members' points transactions.

EventDescription
event_points_earnedThe Points Awarded event occurs when a user or users are awarded loyalty points.
event_points_redeemedThe Points Redeemed event occurs whenever a user redeems his loyalty points.
event_points_deductedThe Points Deducted event occurs whenever points are deducted from a user’s loyalty point balance.
event_points_expiredThe Points Expired event occurs whenever loyalty points in a customer's loyalty account balance expire.
event_points_rejectedThis event will occur whenever a user's or users pending points are rejected in moderation.

Referrals

Events about the Refer a Friend activity.

EventDescription
event_friend_incentive_requestThis event occurs when a friend clicks on the referral link shared by a user and enters their email to claim a reward.
event_referral_link_shareThis event will occur when the referral link is shared through email or via social channels.
event_referral_successThis event will occur when the referred friend clicks on the referral link and makes his first purchase.

System

Reminders and offers sent to members by the loyalty program.

EventDescription
event_winback_offerThe winback offer occurs when a user has been inactive for an extended period of time.
event_available_rewards_reminderThe available rewards reminder event occurs when the user earns enough points to redeem rewards.
event_points_expiration_reminderThe points expiration reminder occurs whenever a user's points are about to expire.
event_rewards_within_reach_reminderThe rewards within reach reminder event occurs whenever a user earns 80% of the required points to redeem the reward.

Campaigns

Events sent when members enter or exit a campaign.

EventDescription
event_campaign_enteredThis event will occur when a member or members enter a campaign.
event_campaign_exitedThis event will occur when a member or members exit a campaign.